 
| PDC4S:\2015\lynda.com - Google Adwords Training 2014\GAW | ||
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|  | ||
|  00 Introduction | ||
|  01 Getting to Know AdWords | ||
|  02 Getting Started | ||
|  03 Navigating the AdWords Interface | ||
|  04 Starting Your First Campaign | ||
|  05 Customizing Your Campaign Settings | ||
|  06 Creating Your First Ad Group | ||
|  07 Optimizing Your Ads | ||
|  08 Researching Keywords | ||
|  09 Understanding the Auction and Quality Score | ||
|  10 Using the Google Display Network | ||
|  11 Tracking Ad Performance | ||
|  12 Understanding Landing Pages | ||
|  13 Optimizing for Traffic | ||
|  14 Optimizing for Conversions | ||
|  15 Working Offline with AdWords Editor | ||
|  16 Troubleshooting | ||
|  17 Conclusion | ||