PDC4S:\2018\Internet Marketing Fundamentals Training $1997\7. Mobile Marketing Fundamentals | ||
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 1. Introduction to Mobile Marketing | ||
| 2. Mobile's Role In the Marketing Mix | ||
| 3. Communicating With Your Audience | ||
| 4. The Mobile User's Expectations | ||
| 5. Permission, Personalization, Relevance | ||
| 6. Rules, Regulations, and Best Practices | ||
| 7. Keeping Up With Technology Changes | ||
| 8. Mobile Marketing Measurement | ||
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