 
| PDC4S:\Marketing Courses\CXL Institute - 11 Courses Bundle\01. Sales copywriting & product messaging | ||
|  Up one directory... | ||
|  | ||
|  Resources | ||
|  Slides | ||
|  00. Product messaging.mp4 | ||
|  01. How to Conduct a Copy “Teardown”.mp4 | ||
|  02. Introduction to Message-Mining.mp4 | ||
|  03. Mining Messages From Your Customers.mp4 | ||
|  04. Crafting Effective Unique Value Propositions.mp4 | ||
|  05. Message Hierarchies.mp4 | ||
|  06. Writing the First Draft.mp4 | ||
|  07. Editing & Punching Up Your Copy.mp4 | ||
|  08. Conversion-Focused Formatting & Layout.mp4 | ||
|  09. Petdoors.com Home Page Performance.mp4 | ||