 
| PDC4S:\Marketing Courses\Probability & Statistics Misconceptions in Decision Making | ||
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|  1. Introduction | ||
|  2. Sampling Likely Mistakes and Misconceptions | ||
|  3. Central Tendencies, and their Limitations | ||
|  4. The Simpson's Paradox, and other Misleading Misconceptions in Statistics | ||
|  5. Probability and Randomness | ||
|  6. Cognitive Biases and Fallacies that affect Probability & Statistical Judgements | ||
|  7. Bonus Lecture | ||